We focus on reduced water footprint, waste and consumerism by simplifying skincare.


We create skincare for everyone, regardless of skin type, gender, age or ethnicity – at an accessible cost.


We innovate with formulas that challenge the way we experience skincare and aging.

"Looking to simplify your skincare routine? This is your answer." FASHION MAGAZINE

"Thanks to the rise of clean beauty, people are looking for healthier, more sustainable alternatives when it comes to cosmetics." VOGUE UK MAGAZINE

"Serial entrepreneur Susanne Langmuir isn’t afraid to shake up routine beauty products." BEAUTY INDEPENDENT

"You Can Now Fit Three Months of Skincare in the Palm of Your Hand." ELLE MAGAZINE